What Aspire says about its pricing
Aspire is business management software for landscape companies, owned by ServiceTitan, and it is aimed at commercial and larger residential contractors. Its plans page is clear about the structure even though it hides the numbers. Here is what it states, in plain terms.
- Price depends on your company. Aspire quotes based on company size, complexity and which solution you need. Two companies with the same crew count can get different quotes.
- Billed monthly, under a contract. The price is protected for the term of the contract, which also means you are committed for that term.
- Unlimited users. You don't pay per seat, so adding crew leads, account managers or office staff doesn't change the bill.
- Onboarding is included. Plans include one-to-one implementation, training, post-implementation support, a customer success manager and future upgrades.
- Some services cost extra. Electronic payments, payroll services and GPS fleet management are separately priced add-ons.
- Measuring is a separate product. PropertyIntel, which now includes what used to be Go iLawn, is listed as its own product rather than part of the core plan.
Aspire historically grouped plans by annual revenue band. If your company is below the band Aspire targets, expect the sales conversation to tell you whether it is a fit before it tells you a price.
What drives Aspire cost for a landscape company
Review sites publish Aspire price estimates, and they don't agree with one another. Some describe a per-user figure, others a share of annual revenue. Aspire doesn't confirm any of them, so treat them as rumors and ask for a written quote. What you can control is the list of things that decide the total you'll pay over a contract.
| Cost item | What to ask Aspire | Why it matters |
|---|---|---|
| Base subscription | Monthly price for your size and modules | The number on the quote |
| Contract term | How many months, and what happens at renewal | Price protection ends when the term ends |
| PropertyIntel | Is measuring included, or a separate subscription | Estimators need measurements for every bid |
| Payments and payroll | Processing fees and payroll pricing | These scale with revenue and headcount |
| GPS fleet | Per-vehicle or flat pricing | Adds up with a large fleet |
| Implementation time | Weeks until estimators price live jobs | Staff hours spent on setup are a real cost |
| Data migration | What moves over from your current system | Rebuilding a cost library by hand is slow |
Ask for the quote itemized this way. A single bundled monthly figure makes it hard to compare with anything else, and it makes the renewal conversation harder too.
Is Aspire worth the cost for your company
Aspire is worth paying for when you will use most of it. That usually means a commercial-heavy company with several divisions, a dedicated office team, maintenance contracts priced by the season and a need for one system from estimate to payroll to invoice. For that company, unlimited users and included implementation are real value, and even a large monthly bill can be small against revenue.
It is harder to justify in three situations.
- You're under a few million in revenue. A lot of the platform goes unused, and the implementation takes the same staff time either way.
- Your real problem is estimates. If bids lose money because measurements are guessed and production rates are old, the fix is the estimate. A full platform includes estimating, but you pay for scheduling, payroll and invoicing to get it.
- You're happy with scheduling and accounting. Replacing tools that work adds risk without adding margin.
Before committing, pull your last ten install jobs and compare estimate to actual hours. If most ran over on labor, fix the estimate first, then decide whether you need a platform.
Aspire alternatives with published pricing
If you want to compare before a demo, these are the tools landscape companies shortlist. Pricing changes, so confirm current terms with each vendor.
| Tool | Pricing published | Built around | Best for |
|---|---|---|---|
| Aspire | No, quote after demo | Full operations platform, unlimited users | Commercial firms with several divisions |
| LMN (Granum) | Check with vendor | Budget-based estimating, job costing, timesheets | Growing landscape companies that price from an overhead budget |
| Service Autopilot | Plans listed, quote for top tier | Scheduling, routing and automation | Residential maintenance companies |
| Jobber | Yes | Quotes, scheduling, invoicing on a phone | Owner-operators and small crews |
| Landscapeestimating | Yes, $129, $299 and $649 a month | Satellite measuring, cost library, proposals with e-sign, job costing | Companies whose bids need to be right, who keep their scheduling tool |
Landscapeestimating is our product, and it is not a full Aspire replacement. It doesn't run payroll, routing or invoicing. It covers the part of the business where margin is set: measuring the property from satellite, pricing each layer from your production rates, crew rate and target margin, sending a proposal the client signs online and tracking estimate vs actual per line. Plans are billed per company, with 2, 6 or 15 estimator seats, and you can cancel anytime. For a side-by-side of the two approaches, see our Aspire alternative page, and if measuring is what sent you to Aspire in the first place, the PropertyIntel alternative page compares the measuring tools.
Example of what a year of estimating software costs a 12-person company
Take a residential and light commercial landscape company with 12 staff, two estimators and about $1.6 million in revenue. It schedules in a phone app it likes and keeps its books in QuickBooks Online. Its install bids come in over on labor about one job in three.
On a published-price estimator, the Company plan at $299 a month is $3,588 a year. It covers six estimator seats, satellite measuring, the cost library, proposals with e-sign, job costing and the QuickBooks Online export. Setup is entering the cost library: materials, labor rates, production rates, overhead and target margin. Once the common assemblies are in, estimators price live jobs from it.
Now look at the other side. If that company does 60 install jobs a year at an average of $9,000 and misses labor by 10% on a third of them, it gives away about $18,000 in labor it never billed. Fixing that one leak pays for the software several times over, whichever tool you choose. That is the number to hold any quote against, Aspire's included.
When you sign a multi-year software contract, put the term, renewal date and price protection clause somewhere your office will see it before auto-renewal; a contract management tool that sends renewal reminders does that for every vendor agreement at once.
How much does Aspire landscape software cost?
Aspire does not publish its prices. It quotes each company based on size, complexity and the modules needed, billed monthly under a contract with the price protected for the term. Plans include unlimited users and implementation. Payments, payroll, GPS fleet and PropertyIntel measuring are priced separately. You get a figure after a demo.
Does Aspire charge per user?
No. Aspire's plans page says every plan includes unlimited user licenses, so adding crew leads or office staff does not raise the subscription. The price is set by company size and complexity instead. That structure favors larger firms with many users and makes Aspire relatively expensive for small companies.
Is there a free trial of Aspire?
Aspire does not list a self-serve trial on its plans page. The path is to book a demo, get a quote and sign a contract, with implementation and training included. If you want to test estimating on your own properties first, Landscapeestimating lets you trace a real US address and price it before you create an account.
Is PropertyIntel included in Aspire pricing?
Aspire lists PropertyIntel as a separate product from its core plans. PropertyIntel absorbed Go iLawn in 2025 and measures properties from aerial imagery for estimating. Ask Aspire whether your quote includes it. Landscapeestimating includes satellite measuring on every plan at no extra cost.
What is a cheaper alternative to Aspire for landscapers?
For companies that mainly need accurate estimates, a dedicated estimating tool is cheaper than a full platform. Landscapeestimating starts at $129 a month billed per company and covers satellite measuring, cost library, proposals with e-sign and job costing. Jobber suits small crews that want scheduling, and LMN suits firms pricing from an overhead budget.